Aiditec Systems stands out as one of the 10 global SMEs that have successfully adapted to the new normal. This has been reflected in our way of transforming difficulties into new opportunities and greater productivity.
This transformation has been possible thanks to an asset that we have known how to leverage and exploit very fruitfully: exporting.
The Spanish newspaper Levante-EMV wanted to speak with us to learn firsthand about the company's entire process of adapting to the new social, economic, and environmental situation our planet is facing. In addition, we talked about how we have managed to position ourselves as a leading company both nationally and internationally, despite being a relatively young SME.
We leave you with the excerpt from the article in the economic supplement of Levante-EMV from this Sunday, September 5, 2021:
“As every cloud has a silver lining, climate change is being a blessing from heaven—quite literally—for the Valencian company Aiditec Systems. This small company of eight employees and a turnover of 2.3 million euros manufactures lightning rods that it sells on five continents. From Mexico and Peru to Serbia, Taiwan, Vietnam, Egypt, Malaysia, or India. Daniel Blanco, founder of this firm along with his father Ángel Blanco just a decade ago, states:
«the acceleration of the effects of climate change is producing increasingly stronger storms with a lot of electrical activity, and people are trying to protect their homes, homeowners' associations, and businesses. When the impact of a lightning strike on a building is reported in the media, inquiries to our website skyrocket and demand increases considerably.»
To be a bit educational, a PDC (Early Streamer Emission lightning rod) like the ones manufactured by Aiditec Systems is a protection device whose objective is to safely channel a lightning strike to the ground, preventing damage to living beings or structures. The price of these lightning rods ranges, depending on the model, from 500 to 1200 euros.
This small company has focused since its inception in 2011 on creating lightning protection systems that include external protection (ESE lightning rods) and internal protection (surge protectors). Aiditec Systems carries out the entire manufacturing of the lightning rods in its facilities in Valencia, where it has a specialized workshop. It produces about 2000 units a year and, as its owner explains, 80% of its turnover comes from abroad. Why are only 20% of sales domestic?
«The reason lies in the payment terms in Spain, which can be delayed by 200 days. We are manufacturers, we do not finance products, nor do we believe we should act like a bank. That's why we decided to focus on the international market.» —notes Daniel Blanco.
The company has a collaboration agreement with MD Equipos Tecnológicos, a Valencian company specializing in the protection of electrical, computer, and communication installations. Through MD, Aiditec distributes its products in the Spanish market, while MD channels its sales abroad through Aiditec.“
At Aiditec Systems, we are very satisfied with our work and progress since the creation of our company 10 years ago and how we have managed to adapt to the new normal that is with us. For this reason, we want to thank Levante-EMV for recognizing all our effort and capturing it in this way.
